Founded in 2022 in Richmond, VA, C'est Lä Vé emerged from the vision of Yosef Mirakov Cohen, a passionate advocate for veganism, sustainability, and convenience. Yosef's journey began when he encountered a personal challenge: the absence of readily available vegan options to popular snack products such as 'Lunchables' and 'Hillshire Snacking.' This inspired him to embark on a mission to create a solution that would cater to the needs of vegans, environmentalists, and health conscious people alike.

Yosef's determination to fill this gap in the market led to the birth of C'est Lä Vé — a brand committed to providing affordable, vegan, on-the-go snack-sized charcuterie packs for those seeking a convenient and nutritious protein-packed quick bite. Recognizing the fast-paced lifestyles of modern consumers, we envisioned a range of snacks that would not only be cruelty-free and sustainably sourced but also offer the ease and efficiency that busy individuals crave.