At C'est Lä Vé our mission is to revolutionize the snacking experience by providing wholesome, vegan, and convenient snacks that promote health, sustainability, and compassion. Our unwavering commitment is to redefine the way people snack, empowering individuals to make conscious choices that benefit their well-being, the planet, and all its inhabitants.
Welcome to our mission of creating a snacking experience that's as fulfilling for you as it is for the world.
How It All Started...
Founded in 2022 in Richmond, VA, C'est Lä Vé emerged from the vision of Yosef Mirakov Cohen, a passionate advocate for veganism, sustainability, and convenience. Yosef's journey began when he encountered a personal challenge: the absence of readily available vegan options to popular snack products such as 'Lunchables' and 'Hillshire Snacking.' This inspired him to embark on a mission to create a solution that would cater to the needs of vegans, environmentalists, and health conscious people alike.
Yosef's determination to fill this gap in the market led to the birth of C'est Lä Vé — a brand committed to providing wholesome, vegan, on-the-go snack-sized charcuterie snacks for those seeking a convenient and nutritious protein-packed quick bite. Recognizing the fast-paced lifestyles of modern consumers, we envisioned a range of snacks that would not only be cruelty-free and sustainably sourced but also offer the ease and efficiency that busy individuals crave.
C'est Lä Vé Team
Founder & CEO
Yosef Mirakov Cohen
A dynamic leader based in Los Angeles, CA, with a robust background in marketing and entrepreneurship. Born and raised in Afula, Israel, Yosef moved to Richmond, VA in 2018 to pursue higher education, earning a Bachelor of Science in Marketing and Entrepreneurship from Virginia Commonwealth University in 2022, graduating Summa Cum Laude. As the Founder & CEO of C’est Lä Vé, Yosef single-handedly developed the C'est Lä Vé brand, from logo and packaging design to website creation and event production, showcasing his dedication to combining art, ethics, and entrepreneurship. Yosef’s innovative approach has garnered him recognition, including multiple scholarships and awards during his academic career. His commitment to animal rights and social causes continues to drive his success in both professional and personal endeavors.
Strategic Partner
Joseph E. Harrington, Ph.D.
Joseph E. Harrington, Ph.D., partner in C'est Lä Vé, is passionate about bringing delicious and innovative plant-based charcuterie to the market. With over 20 years of experience in performance improvement and a Doctorate in Human Behavior and Counseling Psychology, Joseph understands the growing demand for healthy and sustainable food options. He brings his expertise in understanding consumer behavior and market trends to C'est Lä Vé, focusing on creating products that not only taste amazing but also align with a healthy and ethical lifestyle. His focus is on crafting the perfect blend of flavor and texture in C'est Lä Vé's plant-based offerings, making them a delightful and guilt-free snacking experience.
Chief Sales & Acquisitions Officer
Oscar Roberts
A prominent figure in entertainment as a master facilitator, manager, and A&R executive. He is the driving force behind Ozone Wrld, alongside his artist Zavi, and also holds positions at Xstream Global Solutions and The Made Network. As the great-great-great-grandson of Liberia's first president, Joseph Jenkins Roberts, Oscar's influence extends globally. He spearheads the "Smart Africa/World Initiative Project," introducing groundbreaking technology through the XStream App, promising to revolutionize the global landscape through smartphones, TVs, and other devices. With Oscar at the helm, the future of entertainment and technology is poised for unprecedented advancement.
We strive to empower individuals with plant-based snacks that deliver a burst of deliciousness, packed with wholesome nutrition and sourced from high-quality plant-based ingredients. With a commitment to environmental responsibility, we prioritize sustainability throughout our operations, from ethically sourced materials to eco-friendly packaging. Through our innovative and purpose-driven approach, we aim to inspire and support a growing community of vegans, environmentalists and health conscious individuals. Together, we are reshaping the snacking landscape, fostering a healthier world, and making compassion accessible to all.
What We Stand For
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Animal Welfare
View ProductsBecause we know prioritizing compassion results in using less land, wasting less water and causing no harm
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Environmentalism
View SustainabilityEverything we make has an impact on the planet. Learn more about our compostable packaging
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Transparency
View SuppliersWe make sure all our ingredients are always fresh and plant-based for amazing flavor and impact
