At C'est Lä Vé our mission is to revolutionize the snacking experience by providing wholesome, vegan, and convenient snacks that promote health, sustainability, and compassion. Our unwavering commitment is to redefine the way people snack, empowering individuals to make conscious choices that benefit their well-being, the planet, and all its inhabitants.
Welcome to our mission of creating a snacking experience that's as fulfilling for you as it is for the world.
How It All Started...
Founded in 2022 in Richmond, VA, C'est Lä Vé emerged from the vision of Yosef Mirakov Cohen, a passionate advocate for veganism, sustainability, and convenience. Yosef's journey began when he encountered a personal challenge: the absence of readily available vegan options to popular snack products such as 'Lunchables' and 'Hillshire Snacking.' This inspired him to embark on a mission to create a solution that would cater to the needs of vegans, environmentalists, and health conscious people alike.
Yosef's determination to fill this gap in the market led to the birth of C'est Lä Vé — a brand committed to providing wholesome, vegan, on-the-go snack-sized charcuterie snacks for those seeking a convenient and nutritious protein-packed quick bite. Recognizing the fast-paced lifestyles of modern consumers, we envisioned a range of snacks that would not only be cruelty-free and sustainably sourced but also offer the ease and efficiency that busy individuals crave.
C'est Lä Vé Team
Founder & CEO
Yosef Mirakov Cohen
A dynamic leader based in Los Angeles, CA, with a robust background in marketing and entrepreneurship. Born and raised in Afula, Israel, Yosef moved to Richmond, VA in 2018 to pursue higher education, earning a Bachelor of Science in Marketing and Entrepreneurship from Virginia Commonwealth University in 2022, graduating Summa Cum Laude. As the Founder & CEO of C’est Lä Vé, Yosef single-handedly developed the C'est Lä Vé brand, from logo and packaging design to website creation and event production, showcasing his dedication to combining art, ethics, and entrepreneurship. Yosef’s innovative approach has garnered him recognition, including multiple scholarships and awards during his academic career. His commitment to animal rights and social causes continues to drive his success in both professional and personal endeavors.
Chief Sales & Acquisitions Officer
Oscar Roberts
A prominent figure in entertainment as a master facilitator, manager, and A&R executive. He is the driving force behind Ozone Wrld, alongside his artist Zavi, and also holds positions at Xstream Global Solutions and The Made Network. As the great-great-great-grandson of Liberia's first president, Joseph Jenkins Roberts, Oscar's influence extends globally. He spearheads the "Smart Africa/World Initiative Project," introducing groundbreaking technology through the XStream App, promising to revolutionize the global landscape through smartphones, TVs, and other devices. With Oscar at the helm, the future of entertainment and technology is poised for unprecedented advancement.
President of Brand Strategy
Julius Darrington
A seasoned business leader and the newly appointed President of Brand Strategy at C'est Lä Vé. With a track record for driving growth and innovation, Julius Darrington brings over 20 years of experience in brand management, marketing, and strategic planning. Known for his creativity , visionary leadership and ability to transform brands, Julius is committed to elevating C'est Lä Vés presence in the market and fostering long-term success. Prior to this role, Julius held key positions in the Music industry as a Grammy Award winning record executive where he was instrumental in launching successful campaigns and expanding market reach.
We strive to empower individuals with plant-based snacks that deliver a burst of deliciousness, packed with wholesome nutrition and sourced from high-quality plant-based ingredients. With a commitment to environmental responsibility, we prioritize sustainability throughout our operations, from ethically sourced materials to eco-friendly packaging. Through our innovative and purpose-driven approach, we aim to inspire and support a growing community of vegans, environmentalists and health conscious individuals. Together, we are reshaping the snacking landscape, fostering a healthier world, and making compassion accessible to all.
What We Stand For
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Animal Welfare
View ProductsBecause we know prioritizing compassion results in using less land, wasting less water and causing no harm
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Environmentalism
View SustainabilityEverything we make has an impact on the planet. Learn more about our compostable packaging
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Transparency
View SuppliersWe make sure all our ingredients are always fresh and plant-based for amazing flavor and impact
